Tasha Patterson, Founder, Umbrellas & Pineapples
Tasha Patterson is the founder of Umbrellas & Pineapples, a vacation rental business that specializes in connecting people to their ideal vacation. Umbrellas & Pineapples offers the rental of villas, suites and other resort accommodations in Dominican Republic and Mexico.
Her primary duties include building the brand and awareness for vacation rental accommodations in Dominican Republic and Mexico. In addition to the initial requirements to starting up a business, she is responsible for creating strategic marketing plans to reach target audiences, developing promotional marketing programs, content marketing material and marketing partnerships worldwide. Managing digital assets and writing digital content for all online outlets (website, social, ads etc.) and setting rental rates and prices.
Prior to her current role, Tasha worked in the telecommunications, higher education and retail industries in a variety of marketing roles. She has over 23 years of comprehensive business and marketing experience including promotions, partnership marketing, digital/online marketing, brand management, lead generation, B2B and B2C marketing, field marketing and customer experience marketing. She has been acknowledged and awarded for her unique leadership style and her natural ability to build and create adhesive teams, even when they have been divisive.
Tasha is passionate about community service and has volunteered in many capacities with community organizations and her church. She has worked with the Salvation Army, United Way, and Habitat for Humanity. She also served on the board of directors for Facing Forward to End Homelessness from 2013-2016.
Tasha received her B.A. in Communications from the University of Illinois at Chicago and graduated with honors with her MBA from Benedictine University.