Chun-Wei Chang, Ph.D.

  Assistant Professor
  708-534-4952 ext. 4952
  Office Location: G 290
  Office Hours: View Office Hours
  College: CBPA
  Marketing
  

Chun-Wei Chang was born in Taipei, Taiwan. She earned a Bachelor of Arts degree in Economics at the National Chengchi University and a M.B.A. with a concentration in Marketing from National Taiwan University. She then entered the University of Michigan Ann Arbor in the fall of 2003 and earned a Master of Science in Statistics in 2005. In 2012 she earned degrees of Master of Science and Doctor of Philosophy at the University of Washington in Business Administration.

Chun-Wei Chang’s present research interests lie in quantitative modeling, empirical application of econometrics and statistics in issues relating to multichannel retailing, choice modeling, preference evolution, customer retention and churn, and broad areas of customer relationship management. Over the past few years, Chun-Wei has gained several years of experience in predictive modeling and data mining in the area of customer relationship management for large-scale transaction data. Chun-Wei is also interested in analyzing consumption across multiple media, the impact of social networks on consumption patterns and demand, pricing and promotional strategy, and the effect of marketing activities on financial performance. There are a lot of under-investigated and intriguing topics in such areas which can help provide new insights into the problems of customer-firm relationships, and help firms have a better understanding of customer behavior and competition among firms. Chun-Wei’s goal is to produce high-quality, innovative research and teaching bin marketing that aims to resolve business-related problems.

Curriculum Vitae