Education
- Ph.D., Business Administration-Marketing, University of Missouri, Columbia, 2011
- M.B.A., Marketing, Institute of Technology and Management, Mumbai, India, 1999
- B.A., Economics, Ravenshaw College, Utkal University, India, 1997
Publications
Peer-Reviewed Journal - Chowdhury, Tilottama G., S. Ratneshwar, and Praggyan Mohanty (2009), “The Time-Harried Shopper: Exploring the Differences between Maximizers and Satisficers,” Marketing Letters, 20 (2), 155-167.
Conference Proceedings - Mohanty, Praggyan (2008) “The Use of Visual Metaphors in Ads: Incongruity, the Aha Effect and Affect,” AMA Winter Educators’ Conference: Marketing Theory and Applications, Austin, TX, 1-9
- Mohanty, Praggyan (2007) “My Jaguar is a Dog: Role of Incongruity and ‘Aha’ Effect in Pleasure of the Text,” Sixteenth Annual Robert Mittelstaedt Doctoral Symposium Doctoral Research in Marketing, (5-7) April.
Honors
- $2350, Governors State University Research Grant (2011-12), Principal Investigator – Praggyan Mohanty.
- $4860, Robert J Trulaske Sr. College of Business Large Grant Program (2009), University of Missouri, Principal Investigators – Praggyan Mohanty and S. Ratneshwar
- $1500, Transformative Consumer Research Grant (2008), Association of Consumer Research, Principal Investigators – Praggyan Mohanty, S. Ratneshwar, and Moshe Naveh-Benjamin
- $4,000 per year, Ponder Scholarship Award (2005, 2006, 2007, and 2008), Trulaske College of Business, University of Missouri
- Robert A. Mittelstaedt Doctoral Symposium Fellow (2007), University of Nebraska
- Summer Research Fellowship (2006), Department of Marketing, University of Missouri
Presentations
- Mohanty, Praggyan, S. Ratneshwar, and Moshe Naveh-Benjamin (2012), Association for Consumer Research Annual North American Conference, Vancouver, Canada, (major, national level, peer-reviewed conference).
- Presenter: “Improving Associative and Item Memory for Brands Among Elderly Consumers”, Session: Aging consumers
- Session Chair for session “Inside my mind”
- Mohanty, Praggyan, S. Ratneshwar, and Moshe Naveh-Benjamin (2012), “Making Brand Associations and Brand Elements Memorable in Elderly Consumers,” Summer Marketing Educators Conference, American Marketing Association, Chicago IL, (major, national level, peer-reviewed conference).
- Mohanty, Praggyan, S. Ratneshwar, and Moshe Naveh-Benjamin (2012), “Effect Of Age And Prior Knowledge On Associative And Item Memory For Brands,” Society for Consumer Psychology Annual 2012 Summer Conference, Orlando FL, (major, national level, peer-reviewed conference).
- Special Session (2011), “Visual Advertising: Paths to Persuasion,” Society for Consumer Psychology Winter Conference, Atlanta, GA, (major, national level, peer-reviewed conference).
- Session Chair and Presenter: Praggyan Mohanty, Discussion Leader: Laura A. Peracchio
- Mohanty, Praggyan (2008), “The Use of Visual Metaphors in Ads: Incongruity, the Aha Effect and Affect,” American Marketing Association Winter Educators’ Conference: Marketing Theory and Applications, Austin, TX, 1-9, (major, national level, peer-reviewed conference).
- Mohanty, Praggyan (2007), “The Use of Visual Metaphors in Ads: Incongruity, Aha Effect and Affect,” Poster Presentation at the Association for Consumer Research Annual North American Conference, Memphis, TN, (major, national level, peer-reviewed conference).
- Mohanty, Praggyan (2007), “My Jaguar is a Dog: Role of Incongruity and ‘Aha’ Effect in Pleasure of the Text,” Sixteenth Annual Robert Mittelstaedt Doctoral Symposium Doctoral Research in Marketing, (5-7) April, (regional conference, nominated by faculty).
Research
- Praggyan Mohanty, S. Ratneshwar, and Moshe-Navehbenjamin, “Associative and Item Memory for New Brands among Elderly Consumers” (under review).
- Praggyan Mohanty and S. Ratneshwar, “I did not get it: Role of Incongruity, Type of Processing, and Need for Cognition in Comprehension of Visual Metaphors”(Manuscript ready for submission).
- Praggyan Mohanty, S. Ratneshwar, and Moshe-Naveh-Benjamin, “When Does Relatedness between Picture-Word Pairs Attenuate Associative Memory Deficits in Older Adults?” (Manuscript Stage).
- Praggyan Mohanty and S. Ratneshwar, “Bottled Water Is a Spring, Daisy, or Bread from the Oven: Understanding the Role of Incongruity and Creative Thinking in Effectiveness of Visual Metaphors,” (Two studies over, final study in progress).
New Projects - “Effect Of Time Pressure and Semantic Memory On Associative Versus Item Memory for New Brands” (data collection underway).
- “Effect of Presentation Style of Healthy Foods on Willingness to Try the Food among Children” (research design stage).
- “Creative Thinking in an Organization: When Is It Effective?” (Conceptualization stage).
Service
For Governors State University - Delta Mu Delta Faculty Advisor, Spring 2012 – Summer 2012
- Faculty and Student Development Subcommittee, Fall 2011 – Spring 2013
- Marketing Faculty Recruitment Committee, Fall 2011 – Spring 2012
Reviewers Job Journal Article Review - Ad-hoc Reviewer for “Social Influence” journal, Fall 2011 – Spring 2012
Conference Papers Review - Ad-hoc Reviewer for Society of Consumer Psychology Conference, Feb 2012
- Ad-hoc Reviewer for American Marketing Association Conference, Winter 2007
Professional Memberships
- Association for Consumer Research
- Society for Consumer Psychology
- Memory and Cognitive Aging Laboratory, University of Missouri (Fall 2007 – Spring 2011)
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