GSU’s Office of Marketing and Communications is made up of writers, technology experts and designers, but as a team, we are creative problem solvers. We approach every project as a unique challenge and seek to find solutions that meet our clients' goals and support the University's vision and mission.

Once you have developed a media strategy, we can help you with:

  • Ad Creation

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    Marketing will create print, radio, television or Web ads per client specifications. You will meet with your vendor to determine the specifics of the ad (size), cost of the ad, and placement.

  • Business Cards

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    To order business cards, go to the Faculty/Staff Information drop down in the GSU Portal. Click Procurement and Business Services, click Business Cards and follow directions. Cards are reviewed and approved by the Office of Marketing and Communications. If you make an error submitting your business card information, contact the Office of Marketing and Communications promptly and a correction can be made before the order is placed for print.

    If you require a customized business card (two-sided, in another language), contact the Office of Marketing and Communications.

  • Community Announcements

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    Community Announcements are short messages that promote an activity or event that is considered of service to the community. Some television and radio stations set aside time in which they broadcast community announcements free of charge, as do newspapers, particularly suburban and regional publications.

    Marketing will send a community announcement to local and regional media outlets announcing upcoming events, speakers, meetings, exhibits, conferences, workshops and performances. Most media outlets require notification at least two weeks prior to an event date. Marketing requires notification three weeks prior to the event. Community announcements should include a description of the event, time, place and a contact person with phone number and if possible, an email address.

  • E-Blasts

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    What is an e-blast? An e-blast is simply sending a standard email to a large distribution list at one time. E-blasts are an effective method of reaching a large group of people at once, but there are some things to keep in mind before sending an e-blast. Just as with any marketing message, you should have a goal in mind before sending an e-blast to your clients. The message should be concise and as tailored to your audience as possible. The Office of Marketing and Communications can help you tailor your message for the most effective results.

    The next thing you will need when sending an e-blast is a distribution list with email addresses for your target audience. There are two types of e-blasts: internal and external.

    Internal e-blasts An internal e-blast is defined as any faculty, staff or student generated email, sent to a general internal audience (i.e., all faculty and staff, all students in a specific degree program), using the university's email systems.

    Compliance with the American's with Disabilities Act is both required by State Law and university procedures. All GSU personnel are required to ensure that all internal email communications (also referred to as e-blasts) are accessible by individuals with visual disabilities.

    Individuals with visual disabilities primarily use screen reading software that reads emails aloud. In many cases, internal e-blasts involve the placement of a JPEG or image in the body of the email. The image is often the image of the flyer used to promote an event. The text presented within an image/flyer, however, cannot be read by a screen reader. The email is therefore illegible. It is very important to present the primary message of an e-blast in a format that can be understood and read by screen reader software.

    There are methods by which an internal e-blast may be made ADA compliant. Please click on the icon below to download "Creating an Accessible E-Blast Tutorial" to learn how to make your e-blasts ADA compliant:

    Download PDF icon
     Download the "Creating an Accessible E-Blast Tutorial" PDF

    For questions about ADA, please contact the GSU Web Design manager, Tony De Castro at adecastro@govst.edu.

    External e-blasts. Please note externally distributed e-blasts must also follow these basic guidelines and additional guidelines. For advice on emails you may be creating for external audiences (via Exact Target or other distribution services that employ accessible email services), please contact  the GSU Web Design manager, Tony De Castro at adecastro@govst.edu.

  • Merchandise

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    Maintaining the brand of the university extends to the use of the logo and the branding design on items such as shirts, pens, table clothes and tchotchkes. The Office of Marketing and Communications will create designs to fit specific imprint areas for such items and will advise on the colors of items allowed to carry the GSU logo.

    All items ordered that carry the logo must be approved by the Office of Marketing and Communications.

  • Faculty Profiles

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    Marketing promotes the accomplishments of faculty and staff members and will help create stories for publication in regular and social media.

  • Proofreading

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    Proofreading services are provided for non-academic publications. The GSU Editorial Style Guide also provides format and style guidelines.

  • Press Releases/GSU Newsroom

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    Stories posted in the GSU Newsroom cover news and features promotion the university and are often picked up by news media. Article topics include new academic programs, accomplishments of students, alumni, faculty, and staff, community outreach, and current events. We are always looking for good stories. Please contact the Office of Marketing and Communications with your story suggestions.

  • Social Media

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    Marketing uses social media sites (Facebook, Twitter, LinkedIn, YouTube) to promote various events, promotions, faculty, staff and student accomplishments. Click here for a listing of all GSU social media sites.