What is an e-blast? An e-blast is simply sending a standard email to a large distribution list at one time. E-blasts are an effective method of reaching a large group of people at once, but there are some things to keep in mind before sending an e-blast. Just as with any marketing message, you should have a goal in mind before sending an e-blast to your clients. The message should be concise and as tailored to your audience as possible. The Office of Marketing and Communications can help you tailor your message for the most effective results.
The next thing you will need when sending an e-blast is a distribution list with email addresses for your target audience. There are two types of e-blasts: internal and external.
Internal e-blasts An internal e-blast is defined as any faculty, staff or student generated email, sent to a general internal audience (i.e., all faculty and staff, all students in a specific degree program), using the university's email systems.
Compliance with the American's with Disabilities Act is both required by state law and university procedures. All GSU personnel are required to ensure that all internal email communications (also referred to as e-blasts) are accessible by individuals with visual disabilities.
Individuals with visual disabilities primarily use screen reading software that reads emails aloud. In many cases, internal e-blasts involve the placement of a JPEG or image in the body of the email. The image is often the image of the flyer used to promote an event. The text presented within an image/flyer, however, cannot be read by a screen reader. The email is therefore illegible. It is very important to present the primary message of an e-blast in a format that can be understood and read by screen reader software.
There are methods by which an internal e-blast may be made ADA compliant. Please click on the icon below to download "Creating an Accessible E-Blast Tutorial" to learn how to make your e-blasts ADA compliant:
Download the "Creating an Accessible E-Blast Tutorial" PDF
For questions about ADA, please contact the GSU Web Design manager, Alex Dolezal, at firstname.lastname@example.org.
External e-blasts. Please note externally distributed e-blasts must also follow these basic guidelines and additional guidelines. For advice on emails you may be creating for external audiences (via Exact Target or other distribution services that employ accessible email services), please contact the GSU Web Design manager, Alex Dolezal, at email@example.com.