The GSU messaging map identifies what we offer (our qualities) and what others gain (the benefits). The message helps inform what we talk about, and our voice demonstrates how we talk about it. The end result is clear, consistent, and compelling communication.
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This is how we can talk about our key messages in the Governors State University voice.
What We Do
The message:
GSU offers academic engagement and excellence so students can become socially conscious, character-driven collaborators and leaders.
In our voice:
Preparing for the Unexpected.
GSU students are more than degree seekers. They are driven to discover what ignites passion and stimulates the mind, to commit to what touches the heart and spurs the soul. At GSU, we are determined dreamers, inspired learners, and mission-driven achievers.
What We Deliver
The message:
GSU offers the guidance and support that nurtures success and builds on achievement in all facets of university life.
In our voice:
Making a name for Yourself.
At Governors State University, knowledge, understanding, and discovery are the substance of every day. At GSU, we make our own way – welcoming new challenges and seizing every moment. We are creating our own futures.
Why We Matter
The message:
GSU is the economic and social engine for the region, providing resources, opportunities, and stimulus that enhance the overall health, wealth, and vibrancy of our community and beyond.
In our voice:
Embracing Our Future.
There is nothing more important than tomorrow. The new day brings new challenges, and we are eager to meet them with passion, purpose, and hard work. The drive to make tomorrow a better day than the last is our commitment to the future.