Hosting a fascinating speaker? Adding a new concentration to a major? Planning a symposium? Moving to a new location on campus? If there is an event or other significant development that you need to promote and publicize, the Office of Marketing and Communications has tools and tips to help spread the word.
WEBSITE. Governors State University's website is a key resource for sharing information about campus programs, events, and news. As you think through your promotion strategy, start by determining the best location to share your information on the GSU website, who in your department will be your content author and who will be your content manager. Whether it belongs on a college's home page, under a program's course offerings, in an online newsletter, or on the campus calendar, there is an appropriate location on the university's website for your event to live. Click here to start your webpage request.
CAMPUS CALENDAR. The use of the campus community calendar is one of the most effective ways to reach a wide audience. 25 Live is the calendar and scheduling system used by Governors State University. It is prominently featured on the homepage of our website, but can also be featured within your department, college, or campus organization's website. 25 Live offers the opportunity to list and provide details of your event.
SOCIAL MEDIA. Another very effective way to share news about an event is using social media. If your department, college, or organization has an approved social media site start a social media campaign or simply post, tweet, and IG regularly about your event. You may also notify Marketing and Communications of your event for possible promotion on official university social media outlets. Contact firstname.lastname@example.org for any questions or requests.
CREATE A FACEBOOK EVENT PAGE. Use the Facebook event feature to serve as a primary or secondary tool to invite your audience to an event. The calendar-based resource will notify users of upcoming occasions. The creator can invite friends, members of a group, or fans of a page. The event can be created to be either open to anyone, or private. Contact email@example.com for any questions or requests.
LARGE POSTERS. Large foam core posters displayed on easels at key campus locations, while costly, provide a space for an immediate announcement, (e.g. Career Fair Today, list of Welcome Week events). They are to be posted for only the relevant time period, and are not to be used for long term messaging (Join the New Club). To have a large poster designed, contact the Office of Marketing and Communications. Once the design is approved, you are responsible for completing the print shop order form indicating the number of posters required and the department paying for production. Once the printed posters are received, contact Facilities Development and Management to arrange for the display of the posters on easels at specific campus locations (e.g. front entrance atrium). Click here for more information.
FLYERS and POSTERS. Flyers (8 ½" x 11") and small posters (11" x 14" or 11" x 17") promoting your event may be designed, printed, and posted around campus. An advantage is that they can be reproduced easily at minimal cost. They may be posted on bulletin boards strategically located around campus. Student Life is responsible for the posting of flyers and posters on campus bulletin boards. Eleven copies of the flyer or poster are required for posting. Student Life is responsible for removing them after the event date. You may also post flyers on the white stands located around campus. Removal of flyers posted on these stands after the event is your responsibility.
Additionally, if you are planning to mail your flyer, an 8 ½" x 11" is easily folded. You can also send your flyer as an attachment in an email and request that it be printed and posted at an off campus location such as a library or community center. Click here for more information.
TABLE TENTS. Table tents are "teaser" cards, which can be folded to be self-supporting. Table tents should be made of a thick or heavy grade of paper that will stand firm. Table tents can be placed in visible locations including tables in the cafeteria and the Lakeside Lounge. Contact the Office of Marketing and Communications for assistance in the design creation. Ordering and printing costs are your responsibility. If you decide to use table tents in the cafeteria, it is necessary that you receive permission from GSU Cafeteria management. If you place table tents on tables around campus, you are responsible for removing them after the date of your event.
CLICK HERE FOR TABLE TENT RESERVATION GUIDELINES
CLICK HERE TO MAKE A TABLE TENT RESERVATION REQUEST
STUDENT PUBLICATIONS. This Week at GSU (TWAG) and The Phoenix are news organizations designed to target GSU students. If it is newsworthy, contact the editors and submit your story idea. If you want to go the extra mile and advertise your event, contact the Phoenix staff for advertising rates. Contact the Office of Marketing and Communications if you require the creation of an ad for print. Click here for more information.
INTERNAL MONITORS. Contact the Office of Marketing and Communications with your event information. A brief announcement will be posted in the rotating messages aired on the internal monitors located in public areas around campus. Click here to request a posting on the monitor.
EXTERNAL MARQUEES. Contact the Office of Marketing and Communications with your event information for possible inclusion in the rotating messages displayed on the external marquees located at the north and east entrances to the campus. Click here to request a posting on the marquee.
COMMUNITY ANNOUNCEMENT. If your event is open to the public, you may wish to promote it in local media outlets. To promote your event to the regional community, the Office of Marketing and Communications can write and distribute a community announcement. Contact the Office of Communications with your event information.
GSU NEWSROOM. The GSU Newsroom is the university's online media publication which covers the most significant campus news. If you believe there is a news or feature story related to your event, submit your story idea to the GSU Newsroom for consideration. Please note, stories appearing in the GSU Newsroom do not promote events only. There must be an additional newsworthy component.
INTERNAL E-BLAST. Information sent to a large number of email address at one time is called an e-blast. E-blasts to GSU distribution lists accessible through Outlook (current students, faculty, and/or staff) must conform to accessibility standards. Click here to download the "Creating Accessible E-Blasts Tutorial" PDF to learn how to make your e-blasts ADA compliant.
The Office of Marketing and Communications will provide an approved template to be used to create an e-blast and the current guidelines for creating accessible e-blasts. Contact firstname.lastname@example.org for any questions or requests.
EXTERNAL E-BLASTS. E-blasts to external audiences must be built in HTML and require access to distribution systems such as Exact Target. Contact the Office of Marketing and Communications for assistance. Contact email@example.com for any questions or requests.
WORD OF MOUTH. Focus on your target audience and spread the word! Talk about your event, and keep on talking about it. Ask students, staff, and faculty to tell friends about your event. Use other catchy advertising methods in conjunction with talking.