Minor in Marketing

The Minor in Marketing is designed for students seeking knowledge and skills in marketing function, including consumer behavior, promotional strategies, market research, and more. In addition to giving you broad exposure to the basic elements of marketing, the minor is an excellent preparation for an MBA program, or a career in marketing.

Required Courses

• MKTG 2100 Introduction to Marketing Management (3)
• MKTG 3200 Consumer Behavior (3)
• MATH 2100 Elementary Statistics (3)
• MKTG 4500 Managing Market Strategies (3)

Selectives

Choose two (2) from the following courses:

• MKTG 3500 Digital Marketing (3)
• MKTG 3800 Professional Selling (3)
• MKTG 4200 Promotional Strategies (3)
• MKTG 4300 Marketing Research (3)
• MKTG 4400 Marketing Channel Management (3)
• MKTG 4600 International Marketing Strategies (3)
• MKTG 4700 Customer Relationship Management(3)

Total - 18 Hours